Right time marketing – Just-in-time marketing

Right time marketing – Just-in-time marketing

Just like “Just in time supply” and the other principles that make the “Supply Chain” systems so efficient today, I am sure that versions of “Just in time marketing” are well recognised and used in many circles. My definition: Just-in-time marketing … creating...
Opportunities, Breaking News, Planning and Predictions

Opportunities, Breaking News, Planning and Predictions

The “Head’s Up” emails that I have been sending out recently are getting a lot of “opens” and I am humbled that they attract more response than expected. Thank you and let me tell you why I do it and what I am hoping to achieve, with your help. Of course, you do...
A New Forest of Discussions Is Growing

A New Forest of Discussions Is Growing

Knowledge, stats, discussions and future thinking in our industry are all a little like this forest. Lots of trees of knowledge, all with their own agenda, all seeking the sun, and very few of them working together. ..and now, there are new discussions building up in...
Editorial Features 2017 and 2018

Editorial Features 2017 and 2018

This article updated at 17th September 2017 Feature editions for 2017: Here are the remaining topics for this year and a general indication of what the editorial features will cover. Plus the draft list of Feature Editorials for 2018. These features offer a...

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